Julia Mann (Clem)

Skills

SEO | Content Writing | Content Marketing | B2B and B2C Marketing | Project Management  

Google Analytics and Search Console | Salesforce | Pardot | Moz | Mailchimp | InDesign | Dreamweaver | Photoshop | Wordpress | Hootsuite  

HubSpot Academy Content Marketing Certified

Experience

Digital Marketing Manager | IDology, Atlanta, GA (09/19 - 03/20)

  • Developed and created marketing and sales enablement content to drive revenue, generate leads, and increase brand awareness

  • Developed and executed content and SEO strategy to increase organic search growth; this initiative led to an immediate one-point increase in website’s Domain Authority

  • Optimized and maintained company website; measured and reported site KPIs

  • Cultivated and managed relationships with PR firms and freelancers

  • Reviewed and edited all content to ensure adherence to company messaging, voice, and tone

Content Manager/Content Marketing Specialist | Best Pick Reports, GuildQuality, and Five Star Rated, Atlanta, GA  (04/19 - 09/19)

  • Developed and executed content and SEO strategies for Best Pick Reports, GuildQuality, and Five Star Rated brands, maintaining each brand’s discrete identity

  • Measured and reported monthly site KPIs

  • Managed the transition of the BPR blog from custom CMS to Wordpress to create foundation for increased digital revenue generation

  • Cultivated and managed relationships with freelancers and other content producers

  • Created and optimized content to support sales and lead generation goals

  • Edited and improved other writers’ content for comprehension and conversion

  • Created and deployed monthly Best Pick Reports B2C newsletter

Content Editor | Best Pick Reports, Atlanta, GA (09/16 - 03/19)

  • Helped shape brand’s SEO strategy to increase conversions

  • Increased YoY organic search, resulting in organic search volume of 89% on the BPR blog

  • Developed new content and optimized existing content according to SEO strategy best practices

  • Developed and maintained company’s editorial style guide

  • Performed final proof and approval of 40+ annual print and digital publications

  • Coordinated company communications and project management tasks with senior leadership

  • Developed and maintained company project management materials

  • Served on office communications committee; developed, wrote, and deployed weekly staff newsletter

Editor/Technical Writer | Best Pick Reports, Atlanta, GA (06/14 - 09/16)

  • Created and edited company information profiles for 40+ annual print and digital publications

  • Researched and wrote blog articles on a variety of home maintenance and improvement topics

  • Edited transcripts of company evaluations in preparation for print and online publication

  • Assisted in configuring web CMS; proofed test site before content publication

  • Managed the Best Pick Reports Facebook account

  • Promoted within company because of demonstrated organizational skills

Graduate Teaching Assistant | Kennesaw State University Dept. of English, Kennesaw, GA (08/11 - 05/14)     

  • Developed course syllabi for and taught two sections of introductory English composition courses each semester for the 2012/2013 and 2013/2014 academic years

Writing Assistant | Kennesaw State University Writing Center, Kennesaw, GA (08/11 - 05/12)   

  • Worked with KSU students in the KSU Writing Center to improve their writing and rhetoric skills                   

Education

Master of Arts | Professional Writing; Concentration in Composition & Rhetoric and Applied Writing

Kennesaw State University, Kennesaw, GA August 2011 – May 2014, Graduation: May 2014

Bachelor of Arts | Comparative Literature & French

Emory University, Atlanta, GA August 2003 – May 2007, Graduation: May 2007  

References available upon request

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Best Pick Reports